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What's in a name? The inspiration behind Bliss Farms

At Bliss Farms, our name holds a profound meaning rooted in the wisdom of renowned American mythologist, writer, and lecturer, Joseph Campbell. Our company's vision and core values are inspired by Campbell's teachings, with a particular emphasis on his famous quote, "Follow your bliss." So, why did we choose the name Bliss Farms? To understand that, let's delve into the life and work of Joseph Campbell and explore the meaning behind "Follow your bliss."

Joseph Campbell: A Visionary Thinker

Joseph Campbell (1904-1987) was a prominent scholar who made groundbreaking contributions to the fields of mythology and comparative religion. Through his extensive study of the world's myths, legends, and spiritual traditions, Campbell identified common themes and patterns, which he believed held universal truths and insights into the human experience.

His work, spanning over four decades, included the publication of numerous books, articles, and lectures that influenced countless readers and listeners, both during his lifetime and beyond. Among his most notable works is the classic four-volume series, "The Masks of God," and the influential book, "The Hero with a Thousand Faces."

Follow your bliss and the universe will open doors where there were only walls. ~ Joseph Campbell*

Follow Your Bliss: A Guiding Principle

One of Campbell's most famous quotes, "Follow your bliss," has become a guiding principle for many individuals seeking to live authentic, fulfilling lives. It is a call to embrace one's passions and embark on a journey to discover one's true purpose. According to Campbell, when one follows their bliss, they align with the life path that leads to personal fulfillment and, ultimately, a meaningful contribution to the world.

Our Founder's Inspiration

Our CEO and founder, Wayne Gibbins, was deeply inspired by Joseph Campbell's writings and the powerful message of "Follow your bliss." This inspiration led to the birth of Bliss Farms in 2019, with a vision to promote regenerative agriculture, support farmers, and create a more sustainable future for our planet.

Bliss Farms: A Name with Purpose

At Bliss Farms, we believe in the transformative power of following one's bliss. It is this unwavering belief that drives our commitment to fostering innovative and sustainable agricultural practices. We are passionate about the work we do and strive to create a meaningful impact on the lives of farmers, consumers, and the environment.

In essence, our name, Bliss Farms, is a reflection of our dedication to pursuing our passion for a regenerative future and inspiring others to do the same. As we journey together on this path, we embrace the wisdom of Joseph Campbell and the promise of a better world when we all follow our bliss.

Join us at Bliss Farms, where we cultivate a better future by following our bliss and nurturing a healthier, more sustainable world for generations to come.

* he referenced these words many times and an example of a full quote follows:

"If you follow your bliss, you put yourself on a kind of track that has been there all the while, waiting for you, and the life that you ought to be living is the one you are living. Wherever you are — if you are following your bliss, you are enjoying that refreshment, that life within you, all the time." [1]


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